PC Express
Free - Open in the PC Express app
thumbnail #1
L'Oreal Paris

Superior Préférence Permanent Hair Color Dark Mahogany Brown

1 ea
$13.00ea
  • $15.99/ 1ea
Plus tax
limit
Exp. 10/21

Limit 4, after limit $15.99

Product availability and price subject to change based on offers available at pick-up or delivery time.

Get this item with your grocery order.

Currently in stock at Loblaws Baseline Road

L'Oréal Paris Superior Préférence is a premium permanent hair color, delivering a salon-quality result at home. Its unique gel-oil formula ensures precise application and optimal adherence for rich, luminous color that defies fading for up to 9 weeks. Paired with our Shine Protect Conditioner, enriched with a UV filter and Vitamin E, this system leaves hair 10x stronger* and radiantly shiny while providing flawless 100% grey coverage.

  • Up to 9 Weeks of Fade-Defying Color: Achieve impeccable hold and vibrancy with our high-tenacity dye technology that resists fading for weeks; enjoy rich, luminous color that stays true.
  • 10x Stronger Hair: Experience enhanced durability with our complete coloring system, which reinforces the hair fiber against daily damage and styling for a healthier look and feel.
  • 100% Grey Coverage: Enjoy a uniform and natural-looking result that perfectly covers even stubborn greys for a rich, sophisticated finish; ideal for all hair types and textures.
  • 2x More Shine: Reveal mirror-like luminosity and silky softness with a conditioning treatment designed to polish and protect every strand for a healthy-looking, radiant glow.
  • No-Drip Gel-Oil Formula: Master the art of at-home colouring with a premium texture that ensures precise application and optimal adherence to the hair without the mess.

Product Number: 20314391002_EA